Press

For men, there are three types of shopping, says Outfittery cofounder Julia Bösch. There’s when you know exactly what you want (which Calvin Klein underwear to replace); when you know roughly want you want (and the search for the right shade, size and style of jeans is utterly stressful); and when you don’t know what you need, but fancy something new to wear for work or that special event or summer. The problem, says Bösch, is that unless you’re replacing something “basic” on Amazon, shopping today is overwhelming: “All you actually want to know is what fits and looks good.” This is why Bösch’s Germany-based business combines AI and 150 real-life stylists to personalize boxes of clothes just for you.